Whenever coming into a department store, a supermarket, and Nova, we see lots of different products on shelves. There are so many choices for customers, but only a few of them are local brands. Take several big companies for example. Hitachi, Panasonic and Sony are famous brands from Japan; Apple, Mcdonalds', and Clinique are stemmed from United States. Taiwanese are even addicted to Hong Kong's and Korean manufacturers instead of supporting our local brands.
In entertainment news, we often hear the terms of Korean-fans or Japanese-fans. It means that many fans follow foreign stars and almost go crazy with them. People seem to be less interested in local manufactures. Does it mean that Taiwan is inferior to any other countries? Of course not!
As everyone in Taiwan knows, there's a main scientific domain in Hsinchu. Actually local brands have their qualities as good as foreign, and they may get a lower price. What drives Taiwanese crazy about overseas product is foreign companies' outshining advertisements. In this case, consumers decide a good brand based on its glorious packages and high price. Does the product deserve its price? It depents however. In fact, high prices contain too many other elements such as patent fee, transportation fee, agency fee, etc. Local manufactures just dismiss those unnecessary expenditures. It is so sad that consumers tend to be traytors when in a market. No wonder someone would considers Taiwanese copy cats. The nickname derives from our worship toward foreign things and foreign culture.
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